Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of nonalcoholic beverages and a declining interest in alcoholic drinks.
Here are a few stand-out stats:
- Total dollar sales of nonalcoholic beverages grew by 20.6% between August 2021 and 2022. Nonalcoholic beer accounted for 85.3% of those sales.
- 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative nonalcoholic beverages.”
- Sales of nonalcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
- Global Market Share predicts that the nonalcoholic drinks market will grow to $30 billion by 2025.
Wanna know where you can enjoy a trendy “mocktail” in San Diego? These are some of the local spots we love + what to drink there:
- Kindred | The Zombie Prescription made with a pineapple turmeric shrub, grapefruit, lemon, cinnamon, ginger, and agave.
- Go Go Amigo | Try the Orange Mango Crush featuring orange juice, mango, lime, lemon, and simple syrup with a salt + Tajin rim.
- Duke’s La Jolla | Savor the Virgin Lavender Colada with locally sourced lavender simple syrup, coconut, and pineapple.
- Herb & Wood | The Sage & Ginger combines peach, ginger syrup, sage, and soda water.
- Polite Provisions | Enjoy a Juju Mei featuring jujube, hibiscus, lemongrass and tonic.
