The latest data on non-alcoholic beverages and where to drink them in San Diego

Learn what it means to be sober curious, the current popularity of non-alcoholic beverages, and where you can enjoy a mocktail in San Diego.

A lemon mocktail.

Enjoy the fun flavors of a cocktail when you try a mocktail instead.

Photo via Pexels

Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of nonalcoholic beverages and a declining interest in alcoholic drinks.

Here are a few stand-out stats:

  • Total dollar sales of nonalcoholic beverages grew by 20.6% between August 2021 and 2022. Nonalcoholic beer accounted for 85.3% of those sales.
  • 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative nonalcoholic beverages.”
  • Sales of nonalcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
  • Global Market Share predicts that the nonalcoholic drinks market will grow to $30 billion by 2025.
Go Go Amigo's cute decor.

Go Go Amigo also has a great menu of tacos, salads, and fun handhelds. | Photo by SDtoday

Wanna know where you can enjoy a trendy “mocktail” in San Diego? These are some of the local spots we love + what to drink there:

  • Kindred | The Zombie Prescription made with a pineapple turmeric shrub, grapefruit, lemon, cinnamon, ginger, and agave.
  • Go Go Amigo | Try the Orange Mango Crush featuring orange juice, mango, lime, lemon, and simple syrup with a salt + Tajin rim.
  • Duke’s La Jolla | Savor the Virgin Lavender Colada with locally sourced lavender simple syrup, coconut, and pineapple.
  • Herb & Wood | The Sage & Ginger combines peach, ginger syrup, sage, and soda water.
  • Polite Provisions | Enjoy a Juju Mei featuring jujube, hibiscus, lemongrass and tonic.
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