Plus, a new collab aims to support student athletes.
 
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⏰ Save the dates

Save the Dates: Big events coming to San Diego in 2024

SD Downtown San Diego Garske
San Diego, 2024 is your year. | Photo via Monica Garske + SDtoday
From Padres baseball and San Diego Pride to Comic-Con and holiday traditions, we’ve got a lot to look forward to this year in America’s Finest City. Bust out the 2024 calendar and pencil in these important local events.

Farmers Insurance Open

Wednesday, Jan. 24-Saturday, Jan. 27 | Torrey Pines Golf Course
The prestigious PGA Tour competition returns to one of the most scenic golf courses in SD with a range of ticket options depending on the experience you’re into.

SD Farmers Insurance Open

SoCal native Max Homa won the 2023 Farmers Insurance Open in San Diego — who’ll take the title in 2024?

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Photo via Farmers Insurance Open

World Design Capital San Diego Tijuana 2024

All of 2024 | Locations vary
This WDC 2024 designation — and first-ever binational recognition of its kind — will highlight our cross-border region’s innovative use of design with events focused on civic engagement, including the World Design Street Festival Wednesday, May 1-Sunday, May 5.

San Diego Padres Home Opener

Thursday, March 28 | Petco Park
After a not-so-stellar 2023 season and the high-profile trades of Juan Soto and Trent Grisham, we’re crossing our fingers for an epic 2024 run. The Padres open at home in a four-game series against the Giants Thursday, March 28-Sunday, March 31.

SD San Diego Comic-Con International SD Convention Center

It’s all about the cosplay.

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Photo via @sdconventionctr

San Diego County Fair

Wednesday, June 12-Sunday, July 7 | Del Mar Fairgrounds
This summertime staple features 2,000+ attractions, ~1,700 performers, and a highly-anticipated concert lineup. This year’s nostalgia-filled theme is “Let’s Go Retro"; tickets go on sale Friday, Feb. 16.

San Diego Comic-Con International

Thursday, July 25-Sunday, July 28 | San Diego Convention Center
It’s a bird, it’s a plane, it’s the biggest pop culture event of the year. The iconic Con descends on the streets of downtown San Diego — transforming both the convention center and the Gaslamp Quarter into a metropolis straight out of the pages of fantasy. See you there.
17 more big SD events
Asked

The annual events I look forward to the most in San Diego are...


A. Sporting events
B. Festivals
C. Food or beer events
D. Holiday events
E. Summertime staples like the fair, Pride, or Comic-Con
Share your thoughts
Events
Thursday, Jan. 4
  • “Emerging Free” | Through Saturday, Jan. 27 | 11 a.m.-3 p.m. | The San Diego Watercolor Society, 2825 Dewey Rd., Ste. 105, Liberty Station | Free | This exhibit juried by Carol Mansfield features 95 ready-to-hang, original works for sale.
  • Magic Mustache Club | Thursday, Jan. 4 | 6-7 p.m. | Winstons, 1921 Bacon St., San Diego | $50 | That1Guy performs close-up magic — blink and you’ll miss it.
  • The Best of San Diego | Thursday, Jan. 4 | 8 p.m. | The Comedy Store, 916 Pearl St., La Jolla | $10 | Laugh with up-and-coming local comedians at this career-launching show.
Friday, Jan. 5
  • Rady Children’s Ice Rink | Through Sunday, Jan. 7 | 10 a.m.-10 p.m. | Liberty Station, 2875 Dewey Rd., San Diego | $15-$20 | It’s the cool attraction’s final stretch of the season; proceeds support Rady Children’s Hospital’s Thriving After Cancer program at the Peckham Center for Cancer and Blood Disorders.
  • New Year Art Happy Hour | Friday, Jan. 5 | 7-10:30 p.m. | Expressive Arts, 3201 Thorn St., San Diego | $30 | Get a creative start to the new year with this artsy gathering — all materials included.
Saturday, Jan. 6
  • 2024 San Diego Brew Fest | Saturday, Jan. 6 | 12-4 p.m. | NTC Park, 2455 Cushing Rd., San Diego | $50-$65 | Sample dozens of local and international beers alongside food trucks and live music.
  • SDSU Aztecs vs. UNLV Runnin’ Rebels Men’s Basketball | Saturday, Jan. 6 | 1 p.m. | Viejas Arena, 5500 Canyon Crest Dr., San Diego | $39+ | Even against Vegas, our money’s on the black and red.
  • Pon Mas Reggaeton | Saturday, Jan. 6 | 8 p.m. | The Observatory North Park, 2891 University Ave., San Diego | $13-$28 | Get on the floor and dance.
Sunday, Jan. 7
  • Sunday Yoga Flow Reset | Sunday, Jan. 7 | 10-11 a.m. | Quartyard, 1301 Market St., San Diego | Free | Find your flow at this hour-long class hosted by Wolf & Lion.
  • Pacific Records Fest | Sunday, Jan. 7 | 4-9 p.m. | The Music Box, 1337 India St., San Diego | $12 | This show features a lineup of acts with local ties spanning many genres.
Events calendar here
Click here to have your event featured.
 
News Notes
Weather
  • Mount Laguna — at 6,000 ft in elevation — experienced its first snowfall of the season yesterday. With a temp of 34°, Laguna Mountain Lodge’s weather camera showed a blanket of the white stuff covering the lodge’s roof and part of Sunrise Highway in San Diego County’s mountains. (National Weather Service)
Civic
  • More affordable housing is coming. The county has set aside $42 million for nine developments that will provide ~872 local homes. The projects include the 45-unit Navajo Family Apartments on Navajo Road, the 95-unit Terrasini on Mt. Etna Drive, and the 150-unit Spring Valley Trolley Station complex on Spring Street.
Development
  • A wave of progress is rolling through SAN’s ongoing New T1. Crews are currently installing curved glass panels on the new terminal’s facade for the 32-ft high, 900-ft long “Luminous Wave” wall in the ticketing area. The wall will help control heat, sunlight, and glare inside the building.
Open
  • Juice It Up! – a chain known for its smoothies and superfruit bowls — has debuted its first of six planned locations in San Diego County. The business is open daily at 751 Center Dr., Ste. 109, in Nordahl Marketplace in San Marcos. A second store will open this year in Little Italy.
Coming Soon
  • SoCal’s beloved Sidecar Doughnuts & Coffee will open its second San Diego location this spring at 2100 Kettner Blvd. in Little Italy. The 1,100-sqft shop will offer its famous cake-style donuts in core flavors and seasonal options, and feature a coffee and tea menu. (Eater San Diego)
Closing
  • A beloved vintage shop in Little Italy will soon be history. Architectural Salvage — selling vintage and reclaimed interior design items for the past 28 years at 2401 Kettner Blvd. — will close this month. A “Celebration Sale” is planned for Friday, Jan. 12-Sunday, Jan. 14.
Announced
  • The 29th annual ShamROCK Music + Beer Festival will turn the Gaslamp Quarter emerald green on Saturday, March 16, 2-11 p.m. The musical lineup for the St. Patrick’s Day celebration is set to be announced this month; tickets are available now.
Ranked
  • According to Yelp, Starry Lane Bakery in Hillcrest ranks No. 6 among the top 20 gluten free bakeries in the US. With a 4.5-star rating, Yelpers praised the business for being a dedicated, allergen-free bakery offering items like bread, cupcakes, muffins, cookies, and pastry bars. (Yelp)
Pets
  • Luna, Bella, Daisy, Max, Milo, and Zeus — those were the most popular names for the San Diego Humane Society’s (SDHS) shelter animals in 2023. SDHS currently has 430+ pets available for adoption, including a special dog named Daisy who has been at a local shelter for more than 400 days.
Kids
  • Legoland California Resort is celebrating its 25th birthday by offering $25 kid tickets for a limited time. Up to four kid passes can be purchased when you buy a single adult ticket, valid for one-day admission to the amusement park Monday, Jan. 8-Sunday, March 10.
Eat
  • North Park’s Pâtiserrie Melanie — a cute French bistro led by Le Cordon Bleu-trained Chef Melanie Dunn — is now offering dinner service. The new evening menu is served Wednesday-Sunday starting at 5 p.m. and features classic dishes like Coq au Vin and Boeuf Bourguignon, plus desserts like Tarte Citron.
Fun Fact
  • Did you know 40,000 of you welcome us into your inbox every morning? We’re asking you to take two minutes to tell us more about yourself so we can continue to write about things you find interesting. One lucky SD survey participant will win $500. Take the survey.
 
Drink

🏀 Brewing up a win

Nova set to release Azteks Kombucha in support of SDSU student athletes

SD Nova Easy Kombucha Novo Brazil Brewing Azteks Kombucha 2024
The local collab drops Friday, Jan. 5, at Novo Brazil Brewing and Nova Easy Kombucha taprooms in San Diego County. | Photo via Nova Easy Kombucha
You know what they say — teamwork makes the dream work.

MESA Foundation — an organization that connects San Diego State University student athletes with local nonprofits — has partnered with Novo Brazil Brewing and Nova Easy Kombucha for a collaboration where everybody wins.

In late November 2023, SDSU Aztecs Men’s Basketball star Lamont Butler led a group of players to Novo’s Chula Vista headquarters where they collaborated with brewers to create a new raspberry lemonade hard kombucha flavor.

This Friday, Jan. 5, that play will come full circle as Novo and Nova release Azteks Kombucha.

The flavor will be available on draft and in canned packs at various Novo and Nova taproom locations — including Chula Vista and Ocean Beach — with a percentage of sales donated to the MESA Foundation. The cans will be sold at retail locations throughout SD soon, too.
The Buy
 
Pvolve’s signature equipment bundle, so you can try the at-home functional fitness method that has proven results and a Clinical Advisory Board. Fun fact: Jennifer Aniston liked it so much, she joined the company.
 
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The Wrap
 
Monica Garske headshot

Today’s edition by:
Monica

From the editor
Hi, friends. Last week, Spill the Beans debuted its newest coffee shop — a breezy, cute location at 525 Camino de la Reina in Mission Valley. We dropped by for a coffee (the Basic Sitch never fails us) and loved the roomy patio.

It’s next door to Gravity Heights’ new brewpub that’s still under construction and with coffee and craft brews eventually side-by-side, we’re thinking we might as well just move in now, right?
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