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San Diego-Tijuana World Design Capital 2024: What it is and how to get involved

SD San Diego Skyline
The joint WDC 2024 bid with Tijuana makes San Diego the first ever WDC in the US. | Photo via Monica Garske + SDtoday
Two years ago, the World Design Organization (WDO) announced the San Diego-Tijuana region had been selected as the World Design Capital (WDC) for 2024 — the program’s first ever binational designation.

With 2024 around the corner, let’s break down what the designation means, how the celebration is shaping up, and how you can get involved.

What is a World Design Capital?

The WDO is an international, non-governmental organization that aims to advance the discipline of industrial design and its ability to create a better society. Every two years since 2008, the organization has granted the WDC designation to “recognize a city’s innovative use of design to strengthen economic, social, cultural, and environmental development.”

The winning WDC city is highlighted through a year-long program featuring design-related events focused on civic engagement and meant to boost local business and tourism.

SD San Diego Mexico US border crossing

The US-Mexico border crossing in San Ysidro is the busiest Port of Entry and land border crossing in the world.

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Photo via Canva + Jeremy Poland

The Chosen One: San Diego-Tijuana

San Diego-Tijuana’s joint bid to become WDC 2024 — aka “Home 2024” — began several years ago, driven by designers and civic leaders across the US and Mexico. It was the first joint submission in WDC history, but it made a lot of sense: San Diego and Tijuana have been Sister Cities since 1993, sharing a close relationship as a binational region that thrives better together.

SD San Diego-Tijuana WDC 2024 Tijuana, Mexico

Tijuana, Mexico, has been San Diego’s Sister City since 1993.

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Photo via BajaCalifornia.Travel

WDC 2024 programming

Special events, conferences, and art installations will take place across the San Diego-Tijuana region next year focused on art, culture, sustainability, health, science, and regional planning.

This includes:
  • WDC 2024 Design Festival | April 2024 | A public festival that highlights how design impacts every aspect of our communities.
  • Design Experience | September 2024 | An interactive showcase of design from around the world.
  • Design Policy Conference | November 2024 | A conference that aims to connect people globally to share ideas and find new strategies for the use of design.
More details + how to get involved
Events
Tuesday, Nov. 7
  • Pacific Beach Farmers Market | Tuesday, Nov. 7 | 2-6 p.m. | 901 Hornblend St., San Diego | Free | Fresh food, art, and ocean air are calling.
  • San Diego Beer Week 2023 | Through Sunday, Nov. 12 | Times vary | Locations vary | Free | The San Diego Brewers Guild’s annual celebration of SD’s craft beer scene continues with fun events across participating local breweries.
  • Geeks Who Drink Trivia Night | Tuesday, Nov. 7 | 6:30-8:30 p.m. | Rip Current Brewing North Park, 4101 30th St., San Diego | Free | Taps and trivia — what could be better?
  • “Mamma Mia!” | Tuesday, Nov. 7-Sunday, Nov. 12 | Times vary | Civic Theatre, 1100 Third Ave., San Diego | $39+ | My, my how can we resist you? The smash Broadway musical stars San Diego native Alisa Melendez as Sophie Sheridan.
  • Jacquees w/ Nick LaVelle | Tuesday, Nov. 7 | 7 p.m. | House of Blues, 1055 Fifth Ave., San Diego | $28 | This all-ages “Sincerely For You Tour” features soulful melodies and smooth vocals.
Wednesday, Nov. 8
  • An Evening with Michael Connelly | Wednesday, Nov. 8 | 7 p.m. | Coronado High School: Coronado Performing Arts Center, 650 D. Ave., Coronado | Free | The bestselling author discusses his new novel “Resurrection Walk;" a copy of the book and preferred seating is available for $30.
  • St. Paul & the Broken Bones | Wednesday, Nov. 8 | 7 p.m. | The Magnolia, 210 E. Main St., El Cajon | $35+ | Enjoy a night of soulful music with this eight-piece band.
  • “Girls Gotta Eat”: Snack City Tour | Wednesday, Nov. 8 | 8 p.m. | Balboa Theatre, 868 Fourth Ave., San Diego | $39-$46 | Comedy duo Ashley Hesseltine and Rayna Greenberg lead a live recording of their podcast.
Thursday, Nov. 9
  • Veterans Appreciation Breakfast | Thursday, Nov. 9 | 8-11 a.m. | University of San Diego, 5998 Alcalá Park, San Diego | $40 | Listen to inspiring stories from US military veterans at this event benefiting the Interfaith Veterans Services programs.
  • Chef’s Dinner: A Study of Cheese | Thursday, Nov. 9 | 5-8 p.m. | Museum of Contemporary Art San Diego, 700 Prospect St., La Jolla | $110 | Oh, this is gouda: Executive Chef Jeff Armstrong of The Kitchen at MCASD curates this monthly series with a four-course menu focused on cheese paired with luxury ingredients.
Events calendar here
Click here to have your event featured.
 
News Notes
Weather
  • Santa Ana winds are expected to sweep San Diego County tomorrow and Thursday, with gusts over 50 mph across local mountains and foothills. This will elevate the risk of wildfires while the relative humidity drops to 15%. There’s a slight chance of rain next week. (National Weather Service + San Diego Union-Tribune)
Today Is
  • San Diego County’s special election for the supervisorial seat in District 4, the Chula Vista City Attorney role, and the ballot measure impacting the Fallbrook Public Utility and Rainbow Municipal Water districts. The Registrar’s office and 22 vote centers are open 7 a.m.-8 p.m.
Trending
  • Did you spot strange lights in the sky near Mission Valley on Sunday night? We definitely did, while driving home from City Heights. The glowing orbs weren’t UFOs, they were the US Navy’s Leap Frogs parachute team, jumping into the San Diego Wave FC’s semi-finals match at Snapdragon Stadium with flares. (NBC 7)
Opening
  • Macy’s will open a 30,000-sqft, scaled-down store at Santee Trolley Square this Saturday, Nov. 11. It’s the brand’s first “small format” location in California, a concept that’s one-fifth the size of a full department store, but still offers a curated and localized assortment of merchandise.
Sports
  • After that historic and downright unbelievable trip to the Final Four last season, SDSU Men’s Basketball returned to the court for their home opener last night at Viejas Arena — their 103rd season. The Aztecs will then head to Utah to play Brigham Young University this Friday, Nov. 10. (San Diego Union-Tribune)
Award
  • Despite a lackluster 2023 season, the Padres still won big: Fernado Tatís Jr. and Ha-Seong Kim each won a Gold Glove Award. El Niño was touted as a “revelation defensively,” while Kim — in his first ever Gold Glove victory — was praised “as a model of infield versatility.” (Time of San Diego + MLB)
San Diegan
  • What a season, San Diego Wave FC. SD standouts Naomi Girma and Jaedyn Shaw were named to the NWSL Best XI First Team, while Alex Morgan and Kailen Sheridan made the NWSL Best XI Second Team — a recognition honoring the top 22 players in the league. (NWSL)
Try This
  • Botanist, author, and TV host Nan Sterman will lead tomorrow’s 7 p.m. Nat Talk at the San Diego Natural History Museum, focusing on native plants that thrive in SD’s climate and ways to make your garden more sustainable. Tickets cost $12; RSVP.
Question
  • Have you seen fireworks near Broadway Pier lately? SDtoday reader Alex emailed us about it, saying the display seems to happen on some weekdays — between 8 and 9:30 p.m., 4-5 times monthly — but it doesn’t appear to be linked to public events. Know what it is? Tell us about it.
Health
  • Discover unparalleled speech clarity with this advanced, state-of-the-art hearing aid. With crystal-clear sound and a sleek, discreet German design, those experiencing hearing impairment can enjoy clear speech with minimum background distractions, even in the noisiest environments. Try the 45-day, no-risk trial.*
 
Fun Fact

All aboard

Fast facts about USS Theodore Roosevelt, homeported in San Diego

SD USS Theodore Roosevelt San Diego Bay
We spotted a US Navy star on San Diego Bay, heading out to sea. | Photo via Monica Garske + SDtoday
Being a Navy town, the sight of US Navy ships in our waters is nothing new. Still, during a late summer hike in Point Loma, the sight and scope of USS Theodore Roosevelt (CVN 71) graciously gliding across San Diego Bay took our breath away.

With Veterans Day top of mind, let’s dive into a few facts about the Nimitz-class, nuclear-powered aircraft carrier:
  • Launched in October 1984 and commissioned two years later, the ship is named after US President Theodore Roosevelt, dubbed “one of the architects of our modern Navy.”
  • The aircraft carrier was featured in the 2022 sequel, “Top Gun: Maverick.
  • USS Roosevelt shifted its home port back to San Diego in March 2023.
  • The aircraft carrier spans the length of 2.5 football fields.
  • USS Roosevelt is currently conducting routine training in the US 3rd Fleet area of operations.
  • It’s scheduled to deploy sometime in 2024.
The Buy
 
The Stanley perfect brew pour-over and camp mug. It’s non-breakable, doesn’t require paper filters, and all of Stanley’s stainless steel products use 23% recycled materials.
 
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The Wrap
 
Monica Garske headshot

Today’s edition by:
Monica

From the editor
The “fall” weather has been so nice lately, my family and I decided to take a quick little staycation at The Catamaran Resort in Mission Bay.

The waterfront sunrises and sunsets were my favorite part. We saw a lot of San Diegans enjoying time outside and we were right there with them — walks and bike rides along Bayfront Walk — all day, sun.
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