Small Business Saturday is on Nov. 26. What started as an American Express campaign in 2010 to inspire consumers to shop locally has become an annual tradition that’s celebrated nationally. We’ve rounded up a few ways to shop small + local.
🪴 North Park Nursery, 2335 University Ave., North Park
This locally-owned and operated shop offers a plethora of plants and gardening supplies.
🎶 Vinyl Junkies Record Shack, 2235 Fern St., South Park
Just the coolest place to browse for tunes. Don’t miss the Digger’s Den in the back, where you might find a gem for just a few bucks. Here are nine more small, local record shops to browse.
👗 Sea Hive Station, 2750 Dewey Rd., Ste. 103, Liberty Station
This buzzy, 23,000-sqft marketplace features vintage and artisan-made goods from 150+ San Diego-based brands and small businesses.
🎁 Pigment, Locations at Liberty Station, North Park, and One Paseo
We’ll forever love shopping for plants, cards, and gifts at this cute, color-coordinated shop celebrating its 15th anniversary in business in San Diego.
🎨 Chicano Park Museum and Cultural Center, 1960 National Ave., Barrio Logan
Support local artists by shopping at the museum’s new store, where you’ll find art prints, shirts, and books on the history of Chicano Park.
And — of course — SDtoday readers came through with suggestions for Small Business Saturday shopping + dining, too:
🍜 Pho Vinh Vietnamese Noodle House, 349 Broadway, Chula Vista
Reader Natalie O. called out this eatery, where we hear the Chicken Pho is epic.
🕯️ Candles on Tap, 687 S. Coast Hwy. 101, Encinitas
Reader Laura C. loves shopping small at all Encinitas businesses. We hear this custom candle bar where you can create your own scent is lit. Find other Encinitas small businesses here.
🍷 Record Family Wines, 1035 University Ave., Hillcrest
This woman-owned winery will host a Small Business Saturday Vendor Market , 2-6 p.m., featuring candles, jewelry, macrame, succulents + more.
🔮 Vervor Shop, 4689 Voltaire St., Ocean Beach
A quirky shop filled with artisanal goodies made by 200+ local artists and creators.
🥗 Mary’s Gourmet Salads, 723 Pearl St., La Jolla
A healthy lunchtime recommendation from an SDtoday Instagram follower.
