Plus, OB in the spotlight and Holiday Bowl sets a date.
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MCAS Miramar Air Show US Navy
Another MCAS Miramar Air Show takes off. | Photo by Corporal Jessica Y. Lucio
To the tune of “September” by Earth, Wind & Fire: You should remember these special dates in September. This month brings big fun to America’s Finest City — don’t miss these highlights.

“Taste of” Events

Dates vary | Four neighborhoods
SD’s food scene takes it up a notch with several “Taste Of” events this month: Old Town on Thursday, Sept. 11; South Park on Saturday, Sept. 13; Gaslamp on Saturday, Sept. 20; College Area on Saturday, Sept. 28.
SD Taste of College Area

All aboard — Taste of College Area returns this September.

Adams Avenue Street Fair

Saturday, Sept. 20-Sunday, Sept. 21 | Normal Heights
This uptown music fest rocks — expect ~75 acts across seven stages during this event spanning 10 neighborhood blocks along Adams.

MCAS Miramar Air Show

Friday, Sept. 26-Sunday, Sept. 28 | MCAS Miramar
It’s a bird, it’s a plane — it’s America’s largest military air show, returning to SD’s skies. As always, this three-day event will include military demos, aerial solo acts, vintage aircraft + warbirds.
More SD happenings

Asked

The “ber” months are here — what’s your vibe?


A. Still in flip-flops, pretending it’s July
B. Full-on fall mode: apples, pumpkins, crunchy leaves
C. Boo! Already crafting my Halloween costume
D. Ready for holiday music (hi, Mariah) + movies
Do tell
Unison

Events

Thursday, Sept. 4

Jonas Brothers | 7:30 p.m. | North Island Credit Union Amphitheatre, Chula Vista | $43+ | We’re burnin’ up. The brothers bring their “Greetings From Your Hometown” tour to the South Bay venue.

Friday, Sept. 5

Stars at Mission Trails | Kumeyaay Lake Campground | Free | A fun night is written in the stars as the San Diego Astronomy Association leads this viewing of the nighttime sky through telescopes.

Saturday, Sept. 6

Oceanside Plein Air Festival | Saturday, Sept. 6-Saturday, Sept. 13 | Times vary | Oceanside Museum of Art | $115 | Take your easel outside, let Oceanside be your muse, and paint alongside fellow artists; the fest culminates in an art sale + juried exhibition at the museum on Sept. 13.

Sunset Cliffs Auto Show | 10 a.m.-3 p.m. | Sunset Cliffs | Free | Vroom, vroom — cruise to the coast to check out cool rides, food trucks, a kids zone, and local vendors.

Afrodiaspora Festival 2025 | 2-9 p.m. | Waterfront Park | $50+ | Celebrate African and Afro-Caribbean diaspora with live music, good food, games for the kids, and a marketplace showcasing arts, crafts, and fashion.

Fall Art + Wine Walk | 3-6 p.m. | The Forum Carlsbad | Free | Browse artwork and stop by the 21+ Wine Garden near the YETI store for free wine tastings and light bites.

Justin Willman: “One For The Ages Tour” | Saturday, Sept. 6 | 4 p.m. + 7 p.m. | Balboa Theatre | $58+ | Blink but don’t miss it — catch the comedian, magician, and star + creator of Netflix’s “Magic for Humans” live.

Sunday, Sept. 7

9/11 Memorial Stair Climb | 8-9:30 a.m. | California State University San Marcos | The CSUSM Veteran Alumni Chapter and Wounded Warriors Project lead this trek up 2,071 steps in honor of 9/11 first responders.

Wednesday, Sept. 10

Lil Wayne | Wednesday, Sept. 10 | 7 p.m. | North Island Credit Union Amphitheatre, Chula Vista | $41+ | The Grammy-winning rapper performs a tour “built on 20+ years of Carter classics.”

Not Dead Yet! John Cleese and the Holy Grail at 50 | 7 p.m. | Balboa Theatre | $78+ | The longtime actor and comedian leads a screening of “Monty Python and the Holy Grail” followed by a Q+A about the cult classic.
See our full events calendar
Click here to have your event featured.

Finance

This former Zillow exec is targeting a $1.3 trillion market

Presented by Pacaso
Pacaso_09.08.25
Austin Allison’s Pacaso has already earned $110 million+ in gross profit to date. | Image provided by Pacaso
Austin Allison sold his first company to Zillow for $120 million. Now he’s building another real estate innovator in Pacaso.

Pacaso has already made $110 million+ in gross profits to date by disrupting the $1.3 trillion vacation home market, and the same big investors that backed Uber and eBay have already invested.

But unlike Austin’s previous companies, everyday investors (like you) can invest in Pacaso as a private company. Over 10,000 individuals already have.

Invest before the opportunity ends Sept. 18. ‡*
Invest in Pacaso

News Notes

Traffic

The city’s new $10 hourly rate for parking meters located within a half-mile of Petco Park during major events went into effect this week. The special rate applies to Padres games, concerts, and any event with 10,000+ attendees. It kicks in two hours before scheduled events. (CBS8)

Open

Mission Bagel is now open on Garnet Avenue in Pacific Beach, serving New York-inspired bagels with a “snap and a chew.” The shop began as a bagel food truck along Grand Avenue and owner Gabe Rubin plans to also keep both locations rolling strong. (San Diego Magazine)

Announced

Save the date: The 2025 Holiday Bowl will kickoff at 5 p.m. on Jan. 2, 2026, at Snapdragon Stadium — the first time the big game has been played in January rather than late December. Tickets are expected to go on sale later this month. (KPBS)

Eat

Cookware company Le Creuset teamed up with Secret Supper to offer a top secret dining experience across three US cities, and the series concludes with a special dinner in SD on Thursday, Oct. 16. Tickets go on sale at 9 a.m. today; the location will be revealed 24 hours before the event.
Three wiener dogs race down a small, carpeted track in the middle of an Oktoberfest celebration flanked by a crowd to the left, right, and up.

Look at those lil’ lowriders go.

Festival

La Mesa Oktoberfest is coming to La Mesa Village Friday, Oct. 3-Sunday, Oct. 5, with lots of music, food, ales, and tails. Attendees can expect the return of Dackeldorf Dachshund Village, an area dedicated to wiener dog races, pup parades, and a doggy fashion show. Truly, it’s cuteness overload.

Civic

The city is seeking development proposals to transform downtown’s old Central Library into something that “better serves our residents.” Whoever buys or leases the vacant 1954 building spanning half a city block would need to convert at least 25% of it into lower-income housing. Proposals are due Monday, Nov. 3.

Outdoors

Happy trails, to you. The San Diego Natural History Museum just released its 2025-2026 Canyoneer hikes schedule — free, guided treks led by a group of volunteer naturalists who’ve been part of The Nat since 1973. The hikes run weekly from September to June starting this Sunday, Sept. 7; register ahead of time.

Community

Never forget. Harrah’s Resort Southern California will host its annual 9/11 Memorial Stair Climb on Saturday, Sept. 13, 9 a.m.-1 p.m. The public is invited to climb 110 flights of stairs in honor of the World Trade Center while carrying a photo of a fallen first responder.

Try This

In our best Ryan Seacrest voice: Are you the next “American Idol?” The TV singing competition is hosting its virtual “Idol Across America” auditions via Zoom in California on Tuesday, Sept. 9. If taking the mic is your dream, sign up here.

Sports

The game-changing trade of Micah Parsons shook up the NFL landscape and the Bolts missed their chance at landing a big fish. Go beyond the scoreboard and behind the scenes of the Los Angeles Chargers with Locked On’s daily, team-focused podcasts.

Fact or Fiction

An Equity Sharing Home Loan offers lower monthly payments than a traditional loan. Fact or fiction? Find out.*

Finance

When some of the big investors who backed companies like Uber and eBay before they IPO’d invest in a new company, people take note. That’s the case with Pacaso — 10,000+ everyday investors are already in. But the chance to join them ends Thursday, Sept. 18. Learn more about the opportunity.‡*

Wellness

Awaken arousal in more ways than one with this award-winning, FDA-registered vibrator that’s clinically studied to intensify arousal and support comfort when dryness occurs. It’s currently 30% off, too.*

Older Adults

Aside from megapacks and weekly coupons, did you know several retailers offer customers 55+ hefty discounts — sometimes up to 20% off? Learn about key Senior discounts and several more savings hacks older adults should know about to continue saving and building wealth at age 50+.*

Jobs of the Week

Seeking more freedom in your workday? Do your job from anywhere in these remote roles.

See more jobs

Looking to hire? Post jobs online for free &
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Post of the Day

You just got a sneak peek at “End of the 8,” a new sitcom filmed in Ocean Beach about a fictional band (played by real local musicians) and their OB social circle.

The cast + crew are planning to film the pilot’s final scene at Wintons on Thursday, Sept. 11. The sitcom’s titular band will perform live — “raw, uncut, and possibly off-key” — while the crowd cheers on.

Creator Daniel M. Dyer plans to schedule pilot screenings around OB this fall. Immediately adding this to our watch list.
Want to be featured?

The Buy

A steal of a deal from Nordstrom’s selection of new markdowns. We’ve got our eye on this versatile maxi skirt that’s under $35 and these Reformation jeans that are 50% off.
More worth The Buy

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Today’s edition by: Monica Garske

Soccer superstar Alex Morgan waves to the crowd at Snapdragon Stadium.

A wave from a San Diego Wave FC icon.

Photo via San Diego Wave FC

I’m not crying, you’re crying. San Diego Wave FC will pull out all the stops for Alex Morgan’s jersey retirement match this Sunday, Sept. 7 — get tickets while you can. Some highlights:

  • Snapdragon Stadium’s parking lots will open at 1 p.m. for Fan Fest.
  • There’s a pink headband giveaway for the first 10,000 fans — Morgan’s signature accessory.
  • The post-match ceremony will include a speech from Morgan.

We also hear Ground Floor Murals will unveil a Morgan-inspired mural at Mike Hess Brewing in North Park tomorrow.

We love you, No. 13 — thanks for doing SD proud.
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Finance “investment method” disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the Nasdaq is subject to approvals. Comparisons to other companies are for informational purposes only and should not imply similar success. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.

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