How real estate and finances mix in SD’s 2022 market
The biggest real estate stressors in SD
Presented by a SDtoday Partner
Opendoor’s first-ever Financial Wellness Study looks at how people are tackling their finances and homeownership, along with the stress it can cause. | Photo provided by Opendoor
Financial wellness and homeownership are two sides of the same coin. A recent study from Opendoor found that 56% of current + prospective homeowners think about their finances for at least 30 minutes every day. (We feel that. 💸)
Homeownership is a major milestone of financial security that many aspire to — but it can be just as stressful financially as other ultimate goals like saving for retirement and saving for a child’s education.
Fast facts:
37% of prospective homebuyers believe that homeownership will improve their quality of life.
More than 78% are considering buying their first home in the next five years.
53% want to buy within the next two years.
If you’re a part of these percentages, join us as we take a look at how San Diegans are tackling their finances + homeownership and how it affects their stress levels. (Read: You’re not alone if you’re sweating over downpayments. 😅)
This Spanish-style home features an open floor plan with a view from the kitchen into the main living area and a covered patio over the outdoor kitchen area in the fenced-in backyard.
Photo provided by Opendoor
SD real estate stressors by the numbers
The “right” time to buy a home is after Californians have paid off their debt. When San Diegans are no longer focused on paying off debt or investing in home improvements, many are likely to consider real estate investments; 47% of whom are thinking of buying a home in the next five years.
Bonus: Opendoor recently announced a financing app that enables consumers to get a mortgage pre-approval in less than two minutes — and it’s currently available to CA customers.
Home is where success is… according to Californians.In the sunshine state, 26% of residents are likely to feel stressed by homeownership given their greater association of homeownership with success and the pressure they feel to own a home.
Californians are flexible on financing, not location. While in general, West Coast residents are more open to moving to a less desirable neighborhood to afford a home (with about one in four open to it), only 57% of Californians would make the move (compared to 65% nationally).
47% of West Coasters are open to buying a home as an individual and 27% of Californians, specifically, are amenable to non-traditional financing.*
This content was created in partnership with Opendoor and written by Garcelle Vierra Erdie.*
Jessie Reyez | Tue., Oct. 25 | 8 p.m. | Soma San Diego, 3350 Sports Arena Blvd Ste. I, San Diego | $35.00 - $99.00 | The Canadian singer brings “The Yessie Tour” to town.
Lion Heights | Tue., Oct. 25 | 8 p.m. | The Holding Company, 5046 Newport Ave., San Diego | Free | The “Boots and Fall Culture Tour” comes to the Ocean Beach venue.
Slow Stitch Workshop | Tue., Oct. 25 | 10 a.m.-1 p.m. | San Diego Craft Collective, 2590 Truxtun Rd Studio 106, San Diego | $75.00 | Enjoy the rhythms of hand-stitching and creating with hand-dyed cotton, silk, or linen while producing a textile collage.
Wednesday, October 26
Beer Choir San Diego: BOO Choir! | Wed., Oct. 26 | 7-8:30 p.m. | Societe Brewing Company, 8262 Clairemont Mesa Blvd, San Diego | $12.00 - $15.00 | Live music with Juan Carlos Acosta + his band Potterwatch, with plenty of boos on tap.
Coronado Island Film Festival: “The Birds” | Wed., Oct. 26 | 5:30-7:30 p.m. | Village Theater, 820 Orange Ave., Coronado | $15.00 | The 1963 horror classic gets a modern screening during the October Classic Series.
San Diego Gulls vs Colorado Eagles | Wed., Oct. 26 | 7 p.m. | Pechanga Arena San Diego, 3500 Sports Arena Boulevard, San Diego | $15.00 | A cool night of hockey at home.
Thursday, October 27
2022 San Diego Zombie Crawl | Thu., Oct. 27 - Fri., Oct. 28 | 6 p.m.-2 a.m. | American Junkie, 628 Fifth Ave., San Diego | $40.00 - $49.00 | Get access to 15+ costume parties and visit all Gaslamp Quarter bars you’ve been dying to try.
Bonita Holidays Craft Show | Thu., Oct. 27 - Fri., Oct. 28 | 10 a.m.-5 p.m. | Sweetwater Woman’s Club, 3855 Sweetwater Road, Bonita | Free | Get ready for the season with handmade crafts + decorations.
PoeFest | Thu., Oct. 27 - Sun., Oct. 30 | 6 p.m. | Villa Montezuma Museum, 1925 K St., San Diego | $30.00 | Celebrate the strange, inexplicable + other-worldly — culminating in an encounter with either Edgar Allan Poe or Mary Shelley.
We have amonthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
Spring 2022 state exam scores released yesterday showed fewer San Diego County students passed the tests during the COVID-19 pandemic. Math scores suffered the most, with only 39% of local students passing — the lowest since the debut of the state’s current exams — though the county remains above the state average. 📝 (San Diego Union-Tribune)
Traffic
Pershing Drive between Upas Street + Florida Drive/26th Street remains fully closedtoday while SANDAG crews work on grading and paving for the Pershing Bikeway project. Detours are in place — and temporary biking and walking paths will be open through the closure. 🚧
Biz
Small,local, underrepresented businesses can connect with the San Diego County Regional Airport Authority at two virtual “Meet the Primes” events on Tues., Nov. 1, and Tues., Nov. 8. Register to learn about partnership possibilities with the agency, construction + concession opportunities for the New T1, and more. 💼
Sports
Sure, the Padrescame up short in the National League Championship Series, but any true Friar Faithful will tell you, that was one heck of a postseason. At weekend watch parties at Petco Park, fans agreed the Pads gave San Diego an electrifying postseason we will never forget. Onward. 🤎 (MLB + Fox 5)
Festival
Bazaar del Mundo and Casa Guadalajara in Old Town will throw a Día de los Muertos party Sat., Oct. 29 + Sun., Oct. 30, featuring mariachi performances and free, family-friendly activities like sugar skull decorating. Don’t miss the ofrendas throughout the lively market paying tribute to those who have died. 💀
Concert
Spreckels Organ Society will host its first-everHalloween-themed concertSat., Oct. 29, at 6 p.m., at the historic Spreckels Organ Pavilion. The silent 1925 film, “The Phantom of the Opera,” will play while organist Mark Herman performs accompanying music on the pipe organ. Singers will perform before the screening, too. 🎹
Outdoors
TheNat is offering tips on how to spot wild animals after dark. One buzzy idea: String a white bedsheet outside between trees or over a fence and turn on a UV blacklight or a regular white lightbulb. Within minutes, insects drawn to the light will arrive and put on quite the show. 🦗
Cause
Talk about a sweet event. Scoop San Diego+ Gelati & Peccati will partner to host an Ice Cream Social at the North Park Farmers Market this Thurs., Oct. 27, from 3-7:30 p.m. All proceeds will benefit Jefferson Elementary School in North Park. 🍦
Family
Little goblins, this one’s for you: Corvette Diner will host its annual Halloween Costume Party on Sun., Oct. 30, from 11:30 a.m.-8 p.m. Expect trick-or-treating + a special item on the menu: The mint Witch’s Brew Milkshake loaded with candy eyeballs, gummy worms + chocolate frogs ($9.50). 🎃
Seasonal
It’s not just a bunch of hocus pocus — it’s Halloween season, y’all. Stone Brewing at Liberty Station will get into the spirit with a free outdoor screening of the bewitching 1993 flick, “Hocus Pocus,” on Sun., Oct. 30, at 7 p.m.. Bring your lawn chairs. 🎬
DYK
Did you know you can support SDtoday through our retail store? We’re celebrating San Diego’s unique landmarks and history with our online shop. Show off your San Diego pride with stickers, hoodies, mugs, and more. No need to wait. Start shopping.
Listen
Trainual CEO Chris Ronziorecently chatted with Patrick Campbell, founder of ProfitWell. Listen to their conversation on pricing and how to price your product during a recessionary environment. 💰 *
Real Estate
Opendoor + Zillow are joining forces. The new multi-year partnership will allow Zillow sellers to request an Opendoor offer. Customers will be able to use Zillow’s service as a standalone offering or package it with other Zillow home shopping services (read: financing, closing or agent selection). 🏡 *
Shop
Here’s a friendly reminder that we’re less than a week out from Halloween. Have you bought your costume yet? What about the candy? And if you wanna be the coolest parent or grandparent on the block — while increasing your trick-or-treater’s nighttime visibility — grab this affordable 100-pack of glow sticks.*
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Arts
The power of piñatas 🪅
Mingei Museum to unveil new exhibition all about piñatas
The new exhibition will be on display through Sun., April 30, 2023. | Francisco Palomares, Agarrate Papa, 2020. Photo: Courtesy of the artist.
What’s crackin’ at the Mingei International Museum? A new exhibition — “Piñatas: The High Art of Celebration” — will rise on Fri., Oct. 28, spotlighting the traditional craft + vibrant contemporary art form.
The museum says the world of piñatas is “a constantly evolving field for artmaking.”
To that end, the show features 80+ worksmade by Latinx artists from across the US and explores how piñatas — in their skilled craftsmanship + witty humor — are designed, constructed, and executed. Expect to see works from traditional piñateros, as well as pieces by artists who have reinterpreted the art form. 🪅
The Mingei opens daily at 10 a.m. and “Piñatas” is included with museum admission. You can hit up the exhibition through April 30, 2023.
📍1439 El Prado in Balboa Park
THE WRAP
Today’s issue was written by Monica.
Editor’s pick: OK, time for another round of where to get great coffee in San Diego. This time, I recommend Chikita Cafe in Barrio Logan. ☕
The cute shop is filled with trinkets + funny coffee mugs and the seasonal drinks are super creative. I had a Pumpkin Spice Tres Leches latte which was a fusion of flavors I didn’t know I needed. And now I can’t stop thinking about it. The patio outside is a perfect place to sip.
Missed yesterday’s newsletter? We explored why the Whaley House is said to be America’s Most Haunted. 👻
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